Social Media and Your Business: Five Tips to Utilizing These Tools

Posted by on August 23, 2013 in Marketing, Online | 0 comments

Social Media and Your Business: Five Tips to Utilizing These Tools

Nowadays, it’s very important that as a business owner, you invest in developing a comprehensive social media marketing strategy. Integrating your online presence with leading social networking sites like Facebook, Twitter, YouTube, Pinterest and Instagram will allow you to maximize your reach to your customer base and reach new clients. Whether you are a new entrepreneur or been in business for a while; social media will help spark your business growth in many beneficial ways. Here are five tips to utilizing these various social media sites.

Increase Site Traffic

As a business owner, you can utilize social media tools in order to drive traffic to your website. Creating good content like blog posts, tweets and infographics containing backlinks to your site will not only continuously supply traffic to your site from your normal customer base but will also drive new customers to your site as well.

Generate New Leads

Converting a site visitor into a prospective lead can be difficult. However, you can leverage and utiize social media to capture relevant customer information and funnel customer information into your customer relationship management software. You can easily integrate your CRM with an OrangeSoda facebook page template.

Customer Feedback

Twitter and Facebook can give you the ability to field questions back and forth to your customer base. This is a great way to get feedback on your products and services and what you can do in order to improve them. Essentially, you are using social media as an indirect focus group to gauge how well your customers like or dislike your business offerings.

Customer Engagement

The key to any successful business is developing a long-term relationship with customers. Social media tools like Facebook and Twitter allow you to develop a loyal following, especially if you make a habit of disseminating great and relevant content that users will find interesting and informative.

Promotions and Deals

If you plan on offering discounts, promotions and other deals for your products and services, social media can hep you efficiently and quickly roll these out with one finger tip. You can great an image-based coupon and upload it to Instagram or FB and have it be shared with your fans and their social media friends.


There are a plethora of ways you can utilize social media to grow your business. Whether its marketing new products, getting customer feedback or rolling out promotions, these social media platforms can transform the way you do business and help generate sales!

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