How Social Media Will Help Grow Your Business

Posted by on September 12, 2013 in Marketing | 0 comments

How Social Media Will Help Grow Your Business

Does your business have a presence on social media websites like Facebook, LinkedIn and Twitter? If not, you can bet that your competitors are already working on one. These social sites provide a platform to build a brand, conduct a viral marketing campaign, and collect quick feedback. This should help you generate a lot more attention and business. This is true if you are just starting out or promoting a worldwide brand. Different businesses such as CEOs embracing social media get great results.

Four Steps to Develop a Strong Social Media Campaign

• Develop engaging and interesting content that people will want to read and share

• Encourage potential customers to connect with your business by offering incentives

• Collect feedback from your fan base to gauge your performance

• Adjust your campaigns according to this feedback.

What types of stories, pictures, and videos are you likely to share on LinkedIn, Facebook, and Twitter? You might share news that entertains or amuses you. You can find plenty of funny pet pictures and videos to illustrate that. You might also share stories that you think will benefit your friends. Some good examples might be promotion codes or free offers.

Engage Your Target Market

Learn about your target market. If you do not know who they are likely to be, you will not be able to mount an effective campaign. Every message you send does not have to be about your company or service, but it must include something that will engage your target audience.

If your audience is young and educated, they may be interested in news about how your company is working towards reducing your carbon footprint or is sponsoring a local cleanup effort. If your audience is older, they might be concerned about ways your business can save them money so they can set aside more for retirement. Engineer a lot of your social media messages towards the interests and concerns of your target office. That way, you will have plenty of fans when you need to slip in an actual advertisement.

Use Incentives To Draw In More Followers

If you do mention your business, you might offer some special promotions to draw in more people. A discount offer or free promotion code might get more people to try out your product and service, and it might also get more people to pass that story along to their friends.

Use Feedback To Improve Your Social Media Campaigns

Ask for feedback about your stories about your company and your social stories. If you can get your current collection of followers to participate in a discussion, they may even draw in more of their fans. Besides, this feedback is invaluable to help you tailor future messages.

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