Some businesses only operate online, giving them the world to market to. Others, like walk-in stores and medical offices, operate on a much more local platform. Professional marketing companies can help you to reach your local audience. Here’s how you can find ways to get your product out there, and your reach growing. Cross-Promotion Find other local merchants to trade promotions with. For example, if you’re a jewelry maker, talk to small...

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Tradeshows are a great way to forge relationships with new clients and gain access to new distribution channels for your technology. However, keep in mind that your competition will also have a presence at the event. Below are things you should know about your competitors at a technology tradeshow and how to take advantage of the situation.   Tradeshows Are Used to Gain Intelligence on Competitors One thing you should certainly know is that...

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Does your business have a presence on social media websites like Facebook, LinkedIn and Twitter? If not, you can bet that your competitors are already working on one. These social sites provide a platform to build a brand, conduct a viral marketing campaign, and collect quick feedback. This should help you generate a lot more attention and business. This is true if you are just starting out or promoting a worldwide brand. Different businesses...

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Nowadays, it’s very important that as a business owner, you invest in developing a comprehensive social media marketing strategy. Integrating your online presence with leading social networking sites like Facebook, Twitter, YouTube, Pinterest and Instagram will allow you to maximize your reach to your customer base and reach new clients. Whether you are a new entrepreneur or been in business for a while; social media will help spark your...

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If you’re looking to start a business you may not always want your corporation, or official business name on your promotions, invoices, or website. Sometimes you might want a DBA (doing business as) name. A DBA is a name that can be unrelated to your actual business name. For instance if you’re a plumber and your business name is “Joe’s Plumbing”, you might want the name “Magic Sinks” as your name in...

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Social Media is a complex thing to understand. Where a target falls into the spheres is sometimes hard to determine. I like the image shown below to an extent. Another blogger wrote this, and there’s a link at the bottom, but here’s a recap: Social Media Recap 1. The Universe: Every person in the world/region that may want your product/service. 2. Awareness/Initial Engagement: The people that just found out that you actually...

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